We highly recommend visiting The Joule on an empty stomach. The hotel is definitely worth a visit for the food and drink options alone, even if you don’t plan on staying in their incredible rooms!

CBD Provisions is an acclaimed Texas brasserie, famous for its Berkshire pig head carnitas. It offers a bold cocktail selection and showcases small wine producers from Texas, California, and France, plus an emphasis on the best brewers in the greater Dallas area.

Stolen from their website, The Joule’s Midnight Rambler was “inspired by the dark glamor of old-school rock n’ roll” and offers neoclassic cocktails, punches, housemade sodas, and a fun bar menu. The Joule’s Lobby Bar is the perfect spot for a nightcap or pre-dinner drink; situated in the middle of the action and artwork.

Weekend, the always-appreciated coffee stop, features fresh-roasted artisanal beverages in a relaxed and foodie-centric environment. Hint: Sample the biscuits while perusing their retail offering!

Americano is where we plan to spend some time — a vibrant Italian restaurant, inspired by ’50s and ’60s cinema. Executive Chef Matt Ford whips up comfort classics, such as Neapolitan pizzas, savory pasta, and an expansive wine list.

We’re crossing our fingers for warm weather so we can sit on the outdoor patio (we’re native New Englanders, so we might luck out!).

Finally, on our way to the airport, we’ll probably hit The Joule’s last gem:

The Taschen Library is surrounded by midcentury mosaics and bookcases. We’re just bummed to miss their weekly Tea at Taschen event, which occurs on Saturdays at 2:30 pm.

Attribution After Dark addresses very specific industry hurdles, such as programmatic fraud and cross-channel measurement. The series really dives into the “whats” and “whys” of attribution, and how it could impact ROI.

Deciding on The Joule was easy.

Set in downtown Dallas, The Joule is an artsy, Neo-Gothic hotel with some stunning features. The hotel was built in 1927 and offers some incredible city views, multiple restaurants, and a cantilevered pool, in the same space we’re fortunate enough to be holding the event. The venue on its own is inspiring, and we are excited to talk everything attribution surrounded by fun architecture and design.


The visuals were the selling point when deciding on this venue. Roger Hiorns’ crystal-covered engine greets you in the lobby, and mid-century mosaics guide you to the entrance.

The Joule’s ever-changing collection of carefully curated artwork caught our attention right away, and we couldn’t help but be inspired by the pieces.

Additionally, there’s _The Eye_  — a 30-foot tall eyeball in the hotel’s gardens. It’s a sculpture created by multimedia artist Tony Tasset, which you can read more about here.